Production Blog: More filming like always...

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For this blog, I'm blogging about filming scenes 



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Research: Commercial Conventions Of Staedtler

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For my commercial, I’m doing an eraser commercial for the brand ‘Staedtler.’ Staedtler is a popular art & stationery brand. The audience tends to see drawings and characters engaging in art-related activities. These are the following commercial conventions: Props include paper, pencils, and erasers displayed clearly in the frame.  They tend to have drawings done by the actors made with a particular product, such as color pencil, shading pencils, fine liners, etc. They are typically close up shots of the characters’ hands and their drawings, along with the particular product they’re advertising. Tends to have establishing shots of the setting and characters. There are mid-shots of the characters. A common camera angle is a high angle. These angles showcase the paper and the medium or product being used. Staedtler commercials tend to use high-key lighting, in order to display the product and its logo in a clear manner. The camera showcases the Staedtler logo clearly to the audien...
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Genre Research: A Quiet Place

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  What elements of the genre that you chose to base your final task on does this movie have? I liked the use of ambient diegetic sounds in this film. It gives an added level of suspense and anxiety surrounding the character. The character's purpose is to not talk at all, as there's monstrous aliens that hunts people bas on sound. However, the ambient sound also just gives a sense of suspense, since the silence can feel like a detrimental experience to viewers. As the viewer is deprived of speaking, an essential tool for most humans, the viewing experience can feel more anxious. As an audience member my sight of seeing and hearing feels more heightened as I'm relying on the character's expressions and visual & auditory puzzles to fins out what's happening in the scene. I would like to replicate this kind of viewing experience to the audience, as they'll be more attentive to visual details.  What elements of the genre did the movie have that you like? I liked ...
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Storyboard For My Staedtler Eraser Commercial

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First Scene: There's a piece of paper displayed clearly in the middle of the composition. The actor lays out the following materials onto the composition: a pencil, the Staedtler eraser, and a paper that has the Staedtler logo to indicate what is advertising. This scene will use the Rule of Thirds composition. The song, Vivaldi- 'Allegro con molto' from "Winter," from the "The Four Seasons", will cue shortly in the scene. Second Scene: There will be a close up shot of the artist starting to sketch and shade their drawing deliberately. This will either be in multiple shots of the drawing's gradual modeling. It will consist of short takes. The short takes will contain the artist gradual process in rendering the face. Third Scene: The music suddenly stops. There will be a cutaway to this scene: suddenly, a spotlight will cast down on the Staedtler eraser to highlight its importance. The artist grabs the eraser out of the frame.  Fourth Scene: There will...
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