AICE Media Studies

In this filming day, I've filmed half of the scenes as illustrated in my storyboard. So I was able to get 30 seconds of footage done. Each scene lasted five seconds, so I was able to get six scenes done. Every two scenes are correlated with each other. For the first scene, it was for when the character is sleeping peacefully. To prep for this scene, I had to clear my bed of extra pillow and blankets. I then narrowed down the props for the sleeping scene: my purple baroque pattern pillow and yellow blanket. Since I was the only actress to be in the music video, I had to get my brother to film for me. Before we started even filming, I had to photograph the composition that I wanted to achieve, then I would show my brother what the composition would look like, so he could replicate the shot when filming. For example, I photographed him for the sleeping scene and he would then replicate the composition when filming. For the second scene, the character was still in bed; however, she was

 First Scene: In the first scene, there's an MCU of a girl sleeping. The song title, "Crazy Now," appears in the shot. Second Scene: In a takeaway cut, there's a sudden contrast from the previous girl's calm demeanor. Now, she appears wrapped up in a blanket like a burrito and is sobbing. Third Scene: There's now a scene where the girl is making breakfast on a stovetop, the camera "walks" towards the pan and adjust to an aerial shot. The eggs and bacon looks like a smiley face on the pan. Fourth Scene: Still in the aerial shot, the girl moves the bacon to make a frown-y face. Fifth Scene: There'll be a tilt transition from the breakfast scene to a makeup scene in the mirror. The girl puts on mascara.  Sixth Scene: The tilt transition from the breakfast scene repeats. But this time, she is putting on mascara is now crying and the mascara is running down her face from tears. Seventh Scene: In a takeaway cut, she leaves her front door and grabs her

Song Title: Aerial East- Crazy Now                                                                                                                  Props The props that I will likely use will challenge and conform with the conventional props that is used in indie music videos. For the unconventional props, I want to use a frying pan and breakfast foods such as eggs, toast, bacon, etc. I'm planning to do a scene where the actress makes breakfast. Another prop that I will use is tissues, since I wanna do a scene where the character is crying. I will also use a bed, for the first scene, I want to do a scene where the character wakes up in the morning. Also, I'm planning to use my mailbox and it will contain 'love letters.' This scene will be where the character will receive 'love letters' from her then-partner. For the conventional props, I may want to include a bike, accompanied with a scene where the character is biking through the neighborhood. I also want to i

Aerial East is an indie artist. Indie music is now becoming a trend in social media, which now formed a distinct aesthetic, ever since the genre was popularized by the younger generation, such as Generation Z, which is my age. When I think of the indie aesthetic, I think of bright colors, eclectic 80s-2000s inspired fashion, skating, and individuality. These aspects of the indie aesthetic is also demonstrated in indie music videos.  I searched other music artists that fell into the same category in the diverse genre of indie music. These are the conventions that I found from a good number of indie artists: Costumes: The costumes in indie music videos are typically reminiscent of the 80s-2000s style. These clothes tend to be very colorful, consisting of primary colors. There are puffy jackets, mom jeans, beanies, crop tops, graphic tees, big hoodies, button up shirts, sweatshirts, etc. Majority of these clothing items are fitted to be oversized or baggy. These are some distinct clothing

In this project, I'm creating a one minute music video. I choose to work by myself in this project. I'm working by myself as I tend to work better alone. If I were to be collaborating with anyone in my class or in other media studies classes, I might get anxious about people getting distracting or forgetting to do anything relevant to this project. Also, in general I typically don't enjoy working with others as I get overwhelmed with a group of people when in a working environment. I also worry about communication and transportation with others, given the circumstances since we're in a pandemic. For example, if we had to film, it be a hassle to get a ride, if someone forgot the camera, or if someone were to cancel our arrangements altogether. It felt like a recipe for disaster. So, working by myself was the best choice as I could have everything in control according to my schedule and work ethic. Also, I found that I produce better work if I worked alone, as in past gro

1. How does your product use or challenge conventions AND how does it represent social groups or issues? My product uses conventions in terms of props, subject matter, camera shots, and setting. The props used in this commercial was a pencil, paper, a desk, and the product that is advertised (in this case it's the Staedtler eraser). These props are commonly seen in Staedtler commercials and is typically interacted with to drawings or other media, which is reflected in this commercial. In terms of the subject matter, usually Staedtler commercials are centered around the product that is advertised and what that product creates. In this commercial that I made, I advertised the eraser, and created highlights onto the face of the drawing with the eraser. Conventional camera shots that is used in Staedtler commercials typically consists of close up shots of the actors hands holding the product and creating something with it. This convention is reflected in my commercial, especially in th

     This is the final product of my commercial. I think I mainly surprised myself in terms of editing and filming, because I thought my editing skills wouldn't execute what I initially envisioned. Some things that I would do differently is that I would like to include a bit more camera movements. Something like pans to show the full drawing. Or tilts that reveals the subject, the Staedtler eraser, to create an effective way in highlighting its importance in the commercial. Additionally, I would want to improve the sound design of the video. Particularly in the music of the commercial, I felt that the way the music was implemented didn't have much of an impactful effect as I had envisioned in my head. Another thing that I would change about this commercial is the lighting. I initially wanted to put natural lighting in the commercial, maybe even in golden hour lighting, to create a more warm tone to the commercial. I would also put more dynamic camera angles to this project, jus

When editing, I used iMovie to edit all the shots I did during filming.   First, I needed to import all the takes that I did from my SD card to my computer. Then, I renamed each of the clips in numerical order (1,2,3...), according to sequential order. This keeps everything organized when editing so I know what scenes will happen sequentially. Once every take was downloaded completely, I dumped all of my footage onto iMovie. I put all the clips in order, cross referencing from the storyboard that I made. I then deleted and cut the clips necessary for my commercial, these were now my final shots. I found myself having to constantly cutting each of clips in order to keep the video under the 30 second time limit. For scene 2, I wasn't able to include other footage that showed the beginning stages of sketching the face, only the final stages in sketching the face. In this scene, I also put a time lapse to the clip in order to maximize other time for other scenes. I inserted all the sce

Since this is my first time filming anything, I started out feeling pretty intimidated & thoroughly challenged. But as things started to progress, I felt myself getting the hang of everything in my filming process.  I started to prepare all of my props: the Staedtler eraser, a pencil, and a piece of paper. I get ready with my camera and tripod. Initially, I planned to film by my living room window in order to get some natural lighting in my shots; however, it was starting to get cloudy and dark in this day, so I had to film inside with my desk and use artificial lighting. I started out filming the third scene (the GIF below) since it was the easiest shot to film. And then I did the first scene: I encountered that I couldn't do a bird's eye view shot similar to the composition I planned initially in my storyboard, since my tripod wasn't suitable to do that kind of angle. I start to get the camera and tripod in different position to see what angle would include all the pr