AICE Media Studies

1. How does your product use or challenge conventions AND how does it represent social groups or issues? My product uses convention in terms of setting and fashion that is typically seen in indie music videos. Settings in indie music videos tend to take place in naturalistic settings that caters to young teens like myself. Such settings would include skate parks, suburban neighborhoods, streets, the character's homes, bedrooms and locations with abundant vegetation. In my final product, it uses some of these conventional settings: in the sleeping  & crying scene, it contains my bedroom; in the long shot scene of the character walking out the front door of the house, it showed that it's located in a suburban area; in the mailbox scene, it contains a lot of vegetation within the shot. Another convention that is used is the outfit of the character. Indie music video tends to have fashion that's reminiscent of the 70s-2000s, one of which is the 90s. In my music video, the c...

This is my final music video. Overall, I think my work hasn't executed well, I believe I could've done better in terms of lighting and storyboarding. Previously, in my commercial video, I was able to control the lighting, as the light source was artificial. This time, for this music video, there were times of lighting inconsistency due to natural lighting. I think moving forward, if I want my videos to be visually pleasing, I think I need to take advantage of days where the sunlight is bright and out, as in this project I did film on days were it was cloudy or even on the brink of raining. Also, i t's obvious in the music video, that some of the lighting is inconsistent throughout the video, the exposure was either too bright or to dark.  For example, in the scene where I opened my mailbox and ripped the letter, the exposure of the footage of me ripping the letter was obviously overexposed compared to the footage of me retrieving  the love letter. The inconsistency of light...

 In this day, I've finalized everything-- to editing and filming. Before I dumped my footage of all of my footage, I first discarded any takes that weren't necessary or good enough for this project. Then I uploaded all of my final shots onto Google Drive, so I can access the footage through my iPad in the Google Drive app.  For some reason my footage wasn't synching up to my iCloud Drive, so google drive was the next option in getting my footage in. Once everything was uploaded, I dumped all of my footage to iMovie, and organized everything in sequential order in the timeline. I inserted the song 'Crazy Now' by Aerial East onto the timeline in iMovie as well.  Everything  relatively  felt like working with a puzzle. I just arranged the scenes together, cross-referencing the storyboard to put everything in order.  I then clipped certain clips that were excessively long for watchable speed and for other necessary clips to be implemented in this music video. I...

On December 3rd is my last filming day and it took about four hours worth of trial and error for many takes in each scene. The first scene that was filmed was me walking towards the kitchen to my frying pan, this was footage for the bacon and eggs scene, which occurs before that scene. Before filming, I did a demo of how I wanted the footage to go with my brother. I set up my tripod, and had my brother walk towards the frying pan and I panned the camera, following my brother. I had my brother see the footage and had him replicate it. I walked towards the stove and my brother pans the camera, following me. This took about 4 takes to perfect. I then had my brother film a long shot of me walking out the front door of out house. In this scene, I was walking out the house and walked to my mailbox, this was for the love letter scene. Like before, I first filmed my brother coming out of the house, and I was positioned far away from my house outside when filming this, in order to achieve the l...

In this filming day, I've filmed half of the scenes as illustrated in my storyboard. So I was able to get 30 seconds of footage done. Each scene lasted five seconds, so I was able to get six scenes done. Every two scenes are correlated with each other. For the first scene, it was for when the character is sleeping peacefully. To prep for this scene, I had to clear my bed of extra pillow and blankets. I then narrowed down the props for the sleeping scene: my purple baroque pattern pillow and yellow blanket. Since I was the only actress to be in the music video, I had to get my brother to film for me. Before we started even filming, I had to photograph the composition that I wanted to achieve, then I would show my brother what the composition would look like, so he could replicate the shot when filming. For example, I photographed him for the sleeping scene and he would then replicate the composition when filming. For the second scene, the character was still in bed; however, she was...

 First Scene: In the first scene, there's an MCU of a girl sleeping. The song title, "Crazy Now," appears in the shot. Second Scene: In a takeaway cut, there's a sudden contrast from the previous girl's calm demeanor. Now, she appears wrapped up in a blanket like a burrito and is sobbing. Third Scene: There's now a scene where the girl is making breakfast on a stovetop, the camera "walks" towards the pan and adjust to an aerial shot. The eggs and bacon looks like a smiley face on the pan. Fourth Scene: Still in the aerial shot, the girl moves the bacon to make a frown-y face. Fifth Scene: There'll be a tilt transition from the breakfast scene to a makeup scene in the mirror. The girl puts on mascara.  Sixth Scene: The tilt transition from the breakfast scene repeats. But this time, she is putting on mascara is now crying and the mascara is running down her face from tears. Seventh Scene: In a takeaway cut, she leaves her front door and grabs her ...

Song Title: Aerial East- Crazy Now                                                                                                                  Props The props that I will likely use will challenge and conform with the conventional props that is used in indie music videos. For the unconventional props, I want to use a frying pan and breakfast foods such as eggs, toast, bacon, etc. I'm planning to do a scene where the actress makes breakfast. Another prop that I will use is tissues, since I wanna do a scene where the character is crying. I will also use a bed, for the first scene, I want to do a scene where the character wakes up in the morning. Also, I'm planning to use my mailbox and it will contain '...